| Exec date | Filing date | Company | Role | Signal | Confidence | Shares | % of shares | Under plan? | Amount (USD) |
|---|---|---|---|---|---|---|---|---|---|
| Dec 4, 2025 | Dec 8, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 47.5 | -1,522 | -0.13% | ✗ | $121.5K |
| Oct 1, 2025 | Nov 10, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 21.3 | -116,315 | -9.08% | ✓ | $15.4M |
| Oct 1, 2025 | Oct 3, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 21.3 | -116,315 | -9.67% | ✓ | $15.4M |
| Jun 12, 2025 | Jun 12, 2025 | J M SMUCKER Co | Director | Buy | 95.0 | +1,050 | 37.84% | ✗ | $100.9K |
| Jun 5, 2025 | Jun 9, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 45.0 | -2,405 | -0.19% | ✗ | $282.9K |
| Jun 3, 2025 | Jun 5, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 77.5 | +7,702 | 0.71% | ✗ | $2.8M |
| Apr 18, 2025 | Apr 22, 2025 | e.l.f. Beauty, Inc. | CEO | Sell | 96.3 | +81,590 | 8.16% | ✗ | $5.2M |
| Mar 11, 2025 | Mar 12, 2025 | J M SMUCKER Co | Director | Buy | 95.0 | +875 | 46.05% | ✗ | $100.5K |
| Dec 6, 2024 | Dec 10, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 47.5 | -890 | -0.09% | ✗ | $122.5K |
| Sep 5, 2024 | Sep 9, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -23,528 | -1.26% | ✓ | $3.2M |
| Aug 5, 2024 | Aug 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 51.3 | -548 | -0.08% | ✓ | $95.9K |
| Aug 5, 2024 | Aug 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -22,980 | -0.63% | ✓ | $3.9M |
| Jul 5, 2024 | Jul 9, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -22,218 | -0.79% | ✓ | $4.5M |
| Jun 3, 2024 | Jun 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 33.8 | -72,903 | -2.95% | ✓ | $12M |
| May 6, 2024 | May 8, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -23,519 | -0.91% | ✓ | $3.9M |
| Apr 5, 2024 | Apr 29, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 27.5 | -16,687 | -6.33% | ✓ | $2.7M |
| Apr 17, 2024 | Apr 19, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 97.5 | +63,369 | 5.66% | ✗ | $12.4M |
| Apr 5, 2024 | Apr 19, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 43.8 | -6,832 | -0.25% | ✓ | $1.1M |
| Mar 5, 2024 | Mar 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 43.8 | -23,519 | -0.49% | ✓ | $4.7M |
| Jan 5, 2024 | Mar 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 47.5 | -378 | -0.08% | ✗ | $53.8K |
| Feb 29, 2024 | Feb 29, 2024 | J M SMUCKER Co | Director | Buy | 95.0 | +900 | 90.00% | ✗ | $110K |
| Feb 9, 2024 | Feb 13, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 30.0 | -58,000 | -3.44% | ✓ | $10.2M |
| Feb 5, 2024 | Feb 7, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 43.8 | -23,519 | -0.45% | ✓ | $4M |
| Jan 5, 2024 | Jan 9, 2024 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -22,764 | -0.58% | ✓ | $3.2M |
| Dec 19, 2023 | Dec 21, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -38,666 | -3.25% | ✓ | $5.8M |
| Dec 13, 2023 | Dec 15, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 30.0 | -77,334 | -3.41% | ✓ | $11M |
| Dec 13, 2023 | Dec 13, 2023 | J M SMUCKER Co | Director | Buy | 95.0 | +1,000 | 100.00% | ✗ | $125.1K |
| Dec 4, 2023 | Dec 6, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -35,280 | -1.17% | ✓ | $4.4M |
| Nov 15, 2023 | Nov 17, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -5,880 | -0.45% | ✓ | $646.8K |
| Nov 6, 2023 | Nov 8, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -11,760 | -0.59% | ✓ | $1.2M |
| Oct 24, 2023 | Oct 26, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -5,880 | -0.44% | ✓ | $646.8K |
| Oct 5, 2023 | Oct 10, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -11,760 | -0.54% | ✓ | $1.1M |
| Sep 1, 2023 | Sep 6, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -81,412 | -3.23% | ✓ | $7.7M |
| Aug 22, 2023 | Aug 23, 2023 | J M SMUCKER Co | Director | Sell | 27.5 | -7 | -100.00% | ✗ | $975.2 |
| Aug 7, 2023 | Aug 9, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 35.0 | -56,404 | -2.09% | ✓ | $7.4M |
| Jul 5, 2023 | Jul 7, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -56,404 | -3.01% | ✓ | $6.4M |
| Jun 5, 2023 | Jun 8, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -89,227 | -4.15% | ✓ | $9.4M |
| Jun 1, 2023 | Jun 5, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -1,357 | -0.09% | ✗ | $3.5M |
| May 5, 2023 | May 9, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -56,404 | -2.58% | ✓ | $5M |
| Apr 5, 2023 | Apr 7, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -56,404 | -2.52% | ✓ | $4.5M |
| Mar 6, 2023 | Mar 8, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -86,375 | -3.73% | ✓ | $6.3M |
| Mar 2, 2023 | Mar 6, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 37.5 | -30,569 | -1.88% | ✗ | $2.2M |
| Feb 6, 2023 | Feb 8, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -56,404 | -2.73% | ✓ | $3.9M |
| Jan 5, 2023 | Jan 9, 2023 | e.l.f. Beauty, Inc. | CEO | Sell | 32.5 | -56,404 | -3.20% | ✓ | $3.1M |
| Dec 5, 2022 | Dec 7, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 32.5 | -56,412 | -3.14% | ✓ | $3.1M |
| Nov 7, 2022 | Nov 9, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 32.5 | -56,408 | -3.08% | ✓ | $2.8M |
| Nov 3, 2022 | Nov 7, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 27.5 | -100,000 | -5.38% | ✓ | $4.6M |
| Oct 31, 2022 | Nov 2, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 50.0 | -4,166 | -0.23% | ✓ | $183.2K |
| Oct 17, 2022 | Oct 19, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 48.8 | -4,166 | -0.38% | ✓ | $170.7K |
| Oct 5, 2022 | Oct 7, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -48,076 | -2.57% | ✓ | $1.9M |
| Sep 1, 2022 | Sep 2, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.69% | ✓ | $1.6M |
| Aug 24, 2022 | Aug 26, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 23.8 | -113,933 | -9.67% | ✓ | $3.3M |
| Aug 19, 2022 | Aug 23, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 48.8 | -5,111 | -0.43% | ✓ | $194K |
| Aug 16, 2022 | Aug 18, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -63,844 | -1.75% | ✓ | $2.4M |
| Aug 8, 2022 | Aug 10, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -8,060 | -0.40% | ✓ | $306.6K |
| Aug 4, 2022 | Aug 8, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 22.5 | -164,281 | -7.56% | ✓ | $5.9M |
| Aug 1, 2022 | Aug 3, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.05% | ✓ | $1.4M |
| Jul 1, 2022 | Jul 5, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.03% | ✓ | $1.3M |
| Jun 3, 2022 | Jun 7, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 37.5 | -82,046 | -2.46% | ✗ | $2.2M |
| Jun 1, 2022 | Jun 3, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 87.5 | +37,219 | 1.62% | ✓ | $1.1M |
| May 27, 2022 | May 31, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 45.0 | -14,187 | -0.61% | ✓ | $368.9K |
| May 4, 2022 | May 6, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 45.0 | -14,187 | -0.61% | ✓ | $346.7K |
| May 2, 2022 | May 4, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 45.0 | -14,187 | -0.61% | ✓ | $339.1K |
| Apr 1, 2022 | Apr 4, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.78% | ✓ | $1.1M |
| Mar 3, 2022 | Mar 7, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -30,425 | -1.26% | ✗ | $774.9K |
| Mar 1, 2022 | Mar 3, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.14% | ✓ | $1.1M |
| Feb 1, 2022 | Feb 3, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.70% | ✓ | $1.3M |
| Jan 3, 2022 | Jan 5, 2022 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.67% | ✓ | $1.4M |
| Dec 1, 2021 | Dec 3, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.08% | ✓ | $1.3M |
| Nov 1, 2021 | Nov 3, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 35.0 | -206,842 | -2.83% | ✓ | $6.8M |
| Oct 26, 2021 | Oct 28, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 32.5 | -96,430 | -4.54% | ✓ | $3.1M |
| Oct 1, 2021 | Oct 5, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -42,561 | -1.45% | ✓ | $1.2M |
| Sep 1, 2021 | Sep 3, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -67,166 | -2.24% | ✓ | $2.1M |
| Aug 26, 2021 | Aug 27, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 37.5 | -40,775 | -1.34% | ✗ | $1.2M |
| Aug 2, 2021 | Aug 4, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -67,166 | -2.16% | ✓ | $1.9M |
| Jun 24, 2021 | Jul 6, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -102,166 | -2.01% | ✓ | $1.8M |
| Jun 1, 2021 | Jun 3, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 43.8 | -13,309 | -0.41% | ✓ | $2.3M |
| May 3, 2021 | May 5, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -67,166 | -1.12% | ✓ | $2M |
| Apr 14, 2021 | Apr 16, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 87.5 | +28,258 | 1.12% | ✓ | $2.7M |
| Apr 13, 2021 | Apr 15, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 36.3 | -61,462 | -2.37% | ✓ | $1.8M |
| Apr 1, 2021 | Apr 2, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -67,166 | -1.98% | ✓ | $1.8M |
| Mar 22, 2021 | Mar 23, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -39,694 | -1.48% | ✓ | $1.2M |
| Mar 12, 2021 | Mar 15, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -65,702 | -1.88% | ✓ | $1.9M |
| Mar 8, 2021 | Mar 9, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -49,798 | -1.81% | ✓ | $1.3M |
| Mar 3, 2021 | Mar 5, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 50.0 | -3,297 | -0.12% | ✓ | $87.2K |
| Mar 1, 2021 | Mar 3, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 31.3 | -302,692 | -3.25% | ✓ | $8M |
| Feb 25, 2021 | Mar 1, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 57.5 | -400 | -0.01% | ✓ | $10.6K |
| Feb 1, 2021 | Feb 2, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -67,166 | -0.94% | ✓ | $1.5M |
| Jan 21, 2021 | Jan 22, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 42.5 | -34,622 | -0.88% | ✗ | $817.1K |
| Jan 4, 2021 | Jan 6, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -125,066 | -1.69% | ✓ | $3.1M |
| Dec 30, 2020 | Jan 4, 2021 | e.l.f. Beauty, Inc. | CEO | Sell | 38.8 | -200,100 | -1.93% | ✓ | $5M |
| Dec 7, 2020 | Dec 9, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 41.3 | -92,749 | -2.69% | ✓ | $241.5K |
| Dec 4, 2020 | Dec 7, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -16,718 | -0.48% | ✓ | $375.9K |
| Dec 2, 2020 | Dec 4, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 32.5 | -128,133 | -3.57% | ✓ | $2.9M |
| Dec 1, 2020 | Dec 2, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -67,166 | -1.46% | ✓ | $1.5M |
| Nov 24, 2020 | Nov 25, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 58.8 | -400 | -0.01% | ✓ | $9K |
| Nov 4, 2020 | Nov 6, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -17,989 | -0.39% | ✓ | $377.9K |
| Nov 2, 2020 | Nov 3, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 40.0 | -89,396 | -1.05% | ✓ | $1.8M |
| Oct 7, 2020 | Oct 9, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -22,389 | -0.47% | ✓ | $469K |
| Oct 5, 2020 | Oct 7, 2020 | e.l.f. Beauty, Inc. | CEO | Sell | 46.3 | -22,388 | -0.47% | ✓ | $437.4K |