BROWN FORMAN CORP (BF-A)

Latest Insider Confidence Score

2026Q1

49.5
Bearish

Company insider confidence (by quarter)

2014Q3 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Brown Forman Corp — 31,531,532 May 1, 2024
Musselman William Austin Jr — 10,669,731 Nov 18, 2024
Brown Elizabeth M — 683,785 Aug 4, 2023
Brown Stuart R Director 159,619 Jun 14, 2017
Hayes John V. President 40,306 Oct 11, 2017

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Feb 12, 2026 Feb 13, 2026 Whiting Lawson E CEO Sell 10.0 -25,915 -78.68% ✓ $803.6K
Dec 12, 2025 Dec 16, 2025 Whiting Lawson E CEO Sell 12.5 -8,834 -21.15% ✓ $273.9K
Dec 4, 2025 Dec 5, 2025 Whiting Lawson E CEO Sell 12.5 -12,531 -23.08% ✓ $388.5K
Oct 8, 2025 Oct 9, 2025 Farrer Marshall Director Neutral 52.5 - 0.00% ✗ -
Nov 18, 2024 Musselman William Austin Jr Director Neutral 52.5 - 0.00% ✗ -
Aug 8, 2024 Nguyen Diane F EVP, Chief Ppl/Places/Comm Neutral 52.5 - 0.00% ✗ -
Jul 29, 2024 Musselman William Austin Jr Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Pafilis Yiannis President Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Nall Timothy M EVP, Chief Supp/Tech Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Whiting Lawson E CEO Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Cunningham Leanne D CFO Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Farrer Marshall EVP Chief Strat/Pres Europe Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Brown Kelli SVP, Chief Accounting Officer Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Shepherd Jeremy J EVP, Pres, USA & Canada Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Bentel Matias EVP, Chief Brands Officer Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Masick Michael Andrew EVP/Pres., Emerging Intl Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Hawley Kirsten M EVP, Chief Ppl/Places/Comm Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Peterson Crystal L EVP, Chief Incl/Global Comm Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Carr Michael E Jr EVP, General Counsel,Secretary Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Brown Campbell P Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Brown Elizabeth M Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Clouse Mark A. Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 RONEY MICHAEL J Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Singer Jan Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 Skeans Tracy L Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 SMITH ELIZABETH A Director Neutral 52.5 - 0.00% ✗ -
Jul 25, 2024 Jul 29, 2024 TODMAN MICHAEL Director Neutral 52.5 - 0.00% ✗ -
Jul 11, 2024 Masick Michael Andrew EVP/Pres., Emerging Intl Neutral 52.5 - 0.00% ✗ -
Jul 2, 2024 Jul 5, 2024 Brown Stuart R Director Sell 52.5 - 0.00% ✗ -
Jul 6, 2023 Jun 5, 2024 Holland Augusta Brown Other Neutral 77.5 +12,776 1.47% ✗ -
Jun 3, 2024 Jun 5, 2024 Whiting Lawson E CEO Sell 97.5 +6,952 19.56% ✗ $291.2K
Jun 3, 2024 Jun 5, 2024 Brown Kelli SVP, Chief Accounting Officer Sell 82.5 +123 4.78% ✗ $5.9K
Jun 3, 2024 Jun 5, 2024 Hawley Kirsten M EVP, Chief Ppl/Places/Comm Sell 86.3 +981 8.18% ✗ $21.2K
Jun 3, 2024 Jun 5, 2024 Cunningham Leanne D CFO Sell 91.3 +1,122 24.99% ✗ $23.5K
Jun 3, 2024 Jun 5, 2024 Nall Timothy M EVP, Chief Supp/Tech Sell 90.0 +399 1108.33% ✗ $8.6K
Jun 3, 2024 Jun 5, 2024 Carr Michael E Jr EVP, General Counsel,Secretary Sell 90.0 +108 26.83% ✗ $5.4K
Jun 3, 2024 Jun 5, 2024 Hinrichs Thomas EVP/Pres., Emerging Intl Sell 91.3 +752 13.96% ✗ $33.4K
Jun 3, 2024 Jun 5, 2024 Farrer Marshall EVP Chief Strat/Pres Europe Sell 91.3 +633 100.00% ✗ $23.4K
Jun 3, 2024 Jun 5, 2024 Bentel Matias EVP, Chief Brands Officer Sell 91.3 +1,015 129.63% ✗ $21.9K
Jun 3, 2024 Jun 5, 2024 Shepherd Jeremy J EVP, Pres, USA & Canada Sell 82.5 +149 4.95% ✗ $4.7K
Jun 3, 2024 Jun 5, 2024 Pafilis Yiannis President Sell 90.0 +78 100.00% ✗ $5.3K
Jun 3, 2024 Jun 5, 2024 Peterson Crystal L EVP, Chief Incl/Global Comm Sell 90.0 +141 12.02% ✗ $3.8K
May 2, 2024 Carr Michael E Jr EVP, General Counsel,Secretary Neutral 52.5 - 0.00% ✗ -
Apr 30, 2024 May 2, 2024 Shepherd Jeremy J EVP, Pres, USA & Canada Sell 22.5 -1,064 -26.12% ✗ $51.8K
Apr 30, 2024 May 2, 2024 Hamel Matthew E Other Sell 20.0 -6,947 -3.28% ✗ $338.2K
Apr 30, 2024 May 2, 2024 Brown Campbell P Director Sell 47.5 -2,379 -0.09% ✗ $115.8K
May 1, 2024 BROWN FORMAN CORP 10% Owner Neutral 52.5 - 0.00% ✗ -
Apr 25, 2024 Apr 26, 2024 Pafilis Yiannis President Neutral 52.5 - 0.00% ✗ -
Apr 11, 2024 Apr 15, 2024 Brown Stuart R Director Neutral 52.5 - 0.00% ✗ -
Apr 3, 2024 Pafilis Yiannis President Neutral 52.5 - 0.00% ✗ -
Apr 2, 2024 Apr 3, 2024 Hamel Matthew E EVP and General Counsel Neutral 52.5 - 0.00% ✗ -
Apr 1, 2024 Apr 3, 2024 Nall Timothy M EVP, Chief Supp/Tech Sell 20.0 -6,726 -34.40% ✗ $347.2K
Mar 12, 2024 Mar 13, 2024 Whiting Lawson E CEO Sell 20.0 -12,617 -30.74% ✗ $696K
Jan 31, 2024 Feb 1, 2024 Hamel Matthew E EVP and General Counsel Sell 20.0 -6,493 -2.66% ✗ $364.3K
Dec 15, 2023 Jan 9, 2024 Brown Stuart R Director Neutral 52.5 -1,439 -0.07% ✗ -
Oct 31, 2023 Nov 2, 2023 Hamel Matthew E EVP and General Counsel Sell 20.0 -6,902 -3.33% ✗ $381.2K
Aug 4, 2023 Brown Elizabeth M Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Cunningham Leanne D CFO Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Whiting Lawson E CEO Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Hawley Kirsten M EVP, Chief Ppl/Places/Comm Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Farrer Marshall EVP Chief Strat/Pres Europe Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Hinrichs Thomas EVP/Pres., Emerging Intl Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Bentel Matias EVP, Chief Brands Officer Neutral 52.5 - 0.00% ✗ -
Jul 31, 2023 Jul 31, 2023 Hamel Matthew E EVP and General Counsel Sell 20.0 -6,248 -3.05% ✗ $442.5K
Jul 27, 2023 Jul 31, 2023 Brown Kelli SVP, Chief Accounting Officer Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Peterson Crystal L EVP, Chief Incl/Global Comm Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Nall Timothy M EVP, Chief Supp/Tech Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 31, 2023 Shepherd Jeremy J EVP, Pres, USA & Canada Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 Singer Jan Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 RONEY MICHAEL J Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 Clouse Mark A. Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 Brown Campbell P Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 Brown Stuart R Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 Skeans Tracy L Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 SMITH ELIZABETH A Director Neutral 52.5 - 0.00% ✗ -
Jul 27, 2023 Jul 28, 2023 TODMAN MICHAEL Director Neutral 52.5 - 0.00% ✗ -
Jul 11, 2023 Jul 12, 2023 Holland Augusta Brown Director Sell 17.5 -16,922 -1.90% ✗ $1.1M
Jun 30, 2023 Jul 5, 2023 Holland Augusta Brown Director Sell 51.3 -150 -0.02% ✗ $10K
Jun 26, 2023 Jun 28, 2023 Brown Stuart R Director Neutral 52.5 - 0.00% ✗ -
Jun 23, 2023 Jun 26, 2023 Hamel Matthew E EVP and General Counsel Neutral 52.5 - 0.00% ✗ -
Jun 22, 2023 Jun 26, 2023 Hawley Kirsten M EVP, Chief Ppl/Places/Comm Sell 20.0 -9,020 -46.97% ✗ $598.7K
Oct 6, 2022 Jun 9, 2023 Holland Augusta Brown Director Neutral 77.5 +20,572 1.00% ✗ -
Jun 1, 2023 Jun 5, 2023 Whiting Lawson E CEO Sell 97.5 +8,001 29.04% ✗ $450K
Jun 1, 2023 Jun 5, 2023 Hawley Kirsten M EVP, Chief Ppl/Places/Comm Sell 86.3 +735 6.56% ✗ $21.8K
Jun 1, 2023 Jun 5, 2023 Hinrichs Thomas EVP/Pres., Emerging Intl Sell 91.3 +559 11.58% ✗ $33.4K
Jun 1, 2023 Jun 5, 2023 Hamel Matthew E EVP and General Counsel Sell 83.8 +957 2.79% ✗ $28.4K
Jun 1, 2023 Jun 5, 2023 Bentel Matias EVP, Chief Brands Officer Sell 91.3 +783 100.00% ✗ $23.1K
Jun 1, 2023 Jun 5, 2023 Brown Campbell P Director Sell 47.5 +155 0.01% ✗ $5.8K
Jun 1, 2023 Jun 5, 2023 Peterson Crystal L EVP, Chief Incl/Global Comm Sell 85.0 +92 8.51% ✗ $2.6K
Jun 1, 2023 Jun 5, 2023 Farrer Marshall EVP Chief Strat/Pres Europe Sell 77.5 +225 1.05% ✗ $9.3K
Jun 5, 2023 Peterson Crystal L EVP, Chief Incl/Global Comm Neutral 52.5 - 0.00% ✗ -
Jun 1, 2023 Jun 5, 2023 Brown Kelli SVP, Chief Accounting Officer Sell 82.5 +95 3.92% ✗ $3.4K
Jun 1, 2023 Jun 5, 2023 Shepherd Jeremy J EVP, Pres, USA & Canada Sell 77.5 +51 1.87% ✗ $1.5K
Jun 1, 2023 Jun 5, 2023 Nall Timothy M EVP, Chief Supp/Tech Sell 77.5 +227 2.03% ✗ $6.4K
Apr 28, 2023 May 2, 2023 Hamel Matthew E EVP and General Counsel Sell 20.0 -6,600 -2.79% ✗ $430.8K
Apr 28, 2023 May 2, 2023 Hinrichs Thomas EVP/Pres., Emerging Intl Sell 20.0 -7,909 -32.55% ✗ $516.3K
Mar 28, 2023 Mar 29, 2023 Shepherd Jeremy J EVP, Pres, USA & Canada Sell 22.5 -1,683 -38.21% ✗ $106.2K
Jul 12, 2022 Mar 28, 2023 Brown Stuart R Director Neutral 45.0 -3,956 -0.20% ✗ -
Feb 22, 2023 Feb 22, 2023 Whiting Lawson E CEO Sell 20.0 -15,394 -37.69% ✗ $999.1K
Jan 31, 2023 Feb 2, 2023 Hamel Matthew E EVP and General Counsel Sell 20.0 -6,649 -2.87% ✗ $438.8K