Direct Digital Holdings, Inc. (DRCT)

Latest Insider Confidence Score

2025Q4

36.9
Bearish

Company insider confidence (by quarter)

2022Q1 2025Q4

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Direct Digital Management, LLC — 872,500 Oct 2, 2025
Smith W Keith President 66,370 Nov 17, 2025
Diaz Diana P CFO 14,612 Oct 18, 2024
Cohen Richard Director 8,205 Jun 13, 2025
Leatherberry Antoinette Renee Director 8,205 Jun 13, 2025

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Dec 4, 2025 Dec 23, 2025 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Dec 4, 2025 Dec 22, 2025 Direct Digital Management, LLC 10% Owner Neutral 27.5 -300,000 -100.00% ✗ -
Nov 13, 2025 Nov 17, 2025 Walker Mark D CEO Sell 22.5 -272,500 -100.00% ✗ $61.6K
Nov 13, 2025 Nov 17, 2025 SMITH W KEITH President Sell 26.3 -171,242 -24.65% ✗ $47.4K
Sep 11, 2025 Oct 2, 2025 Direct Digital Management, LLC 10% Owner Neutral 27.5 -872,500 -100.00% ✗ -
Sep 11, 2025 Oct 2, 2025 SMITH W KEITH President Neutral 52.5 - 0.00% ✗ -
Sep 11, 2025 Oct 2, 2025 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Aug 15, 2025 Aug 19, 2025 Walker Mark D CEO Sell 26.3 -69,682 -100.00% ✗ $27.6K
Jul 24, 2025 Jul 28, 2025 SMITH W KEITH President Sell 13.8 -32,750 -25.70% ✓ $17.4K
Jul 21, 2025 Jul 23, 2025 SMITH W KEITH President Sell 13.8 -44,242 -25.77% ✓ $22.7K
Jul 21, 2025 Jul 23, 2025 Walker Mark D CEO Sell 13.8 -37,772 -35.15% ✓ $19.4K
Jul 16, 2025 Jul 18, 2025 Walker Mark D CEO Sell 13.8 -50,695 -32.06% ✓ $26.3K
Jul 16, 2025 Jul 18, 2025 SMITH W KEITH President Sell 18.8 -51,132 -22.95% ✓ $26.5K
Jul 14, 2025 Jul 16, 2025 Walker Mark D CEO Sell 23.8 -29,220 -15.59% ✓ $16K
Jul 14, 2025 Jul 16, 2025 SMITH W KEITH President Sell 28.8 -28,576 -11.37% ✓ $15.6K
Jun 18, 2025 Jun 20, 2025 SMITH W KEITH President Neutral 52.5 - 0.00% ✗ -
Jun 18, 2025 Jun 20, 2025 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Mar 26, 2025 Jun 20, 2025 Direct Digital Management, LLC 10% Owner Neutral 27.5 -420,000 -100.00% ✗ -
Jun 12, 2025 Jun 13, 2025 Cohen Richard Director Sell 27.5 -3,414 -4.63% ✗ $1.8K
Jun 12, 2025 Jun 13, 2025 Leatherberry Antoinette Renee Director Sell 27.5 -2,028 -2.65% ✗ $1.1K
Jun 12, 2025 Jun 13, 2025 Locke Mistelle Director Sell 27.5 -3,432 -7.82% ✗ $1.8K
Jun 11, 2025 Jun 13, 2025 Walker Mark D CEO Sell 13.8 -28,323 -55.87% ✓ $14.9K
Jun 10, 2025 Jun 12, 2025 Leatherberry Antoinette Renee Director Sell 27.5 -4,009 -5.55% ✗ $2.2K
Jun 10, 2025 Jun 12, 2025 Cohen Richard Director Sell 27.5 -6,856 -9.47% ✗ $3.7K
Jun 10, 2025 Jun 12, 2025 Pillai Anu Chief Technology Officer Sell 27.5 -2,152 -9.02% ✗ $1.2K
Jun 10, 2025 Jun 12, 2025 Walker Mark D CEO Sell 27.5 -4,944 -8.89% ✗ $2.8K
Jun 10, 2025 Jun 12, 2025 SMITH W KEITH President Sell 27.5 -4,944 -6.93% ✗ $2.8K
Jun 9, 2025 Jun 11, 2025 Locke Mistelle Director Neutral 52.5 - 0.00% ✗ -
Jun 9, 2025 Jun 11, 2025 Leatherberry Antoinette Renee Director Neutral 52.5 - 0.00% ✗ -
Jun 9, 2025 Jun 11, 2025 Cohen Richard Director Neutral 52.5 - 0.00% ✗ -
Apr 17, 2025 Apr 21, 2025 Walker Mark D CEO Sell 25.0 -8,700 -19.76% ✓ $4.7K
Apr 1, 2025 Apr 4, 2025 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Apr 1, 2025 Apr 4, 2025 SMITH W KEITH President Neutral 52.5 - 0.00% ✗ -
Apr 1, 2025 Apr 4, 2025 Pillai Anu Chief Technology Officer Neutral 52.5 - 0.00% ✗ -
Apr 1, 2025 Apr 4, 2025 Lowrey Maria Vilchez Chief Growth Officer Neutral 52.5 - 0.00% ✗ -
Apr 1, 2025 Apr 4, 2025 Diaz Diana P CFO Neutral 52.5 - 0.00% ✗ -
Mar 20, 2025 Mar 27, 2025 Lowrey Maria Vilchez Chief Growth Officer Sell 27.5 -625 -3.75% ✗ $493.8
Mar 20, 2025 Mar 27, 2025 Pillai Anu Chief Technology Officer Sell 27.5 -729 -3.97% ✗ $575.9
Mar 20, 2025 Mar 27, 2025 SMITH W KEITH President Sell 13.8 -43,406 -45.97% ✓ $33.7K
Mar 20, 2025 Mar 27, 2025 Walker Mark D CEO Sell 13.8 -36,564 -45.36% ✓ $28.2K
Mar 20, 2025 Mar 24, 2025 SMITH W KEITH President Sell 13.8 -31,762 -27.33% ✓ $24.6K
Mar 20, 2025 Mar 24, 2025 Walker Mark D CEO Sell 13.8 -30,878 -97.97% ✓ $23.9K
Mar 17, 2025 Mar 19, 2025 SMITH W KEITH President Sell 23.8 -23,953 -17.09% ✓ $18.6K
Mar 17, 2025 Mar 19, 2025 Walker Mark D CEO Sell 13.8 -26,869 -46.02% ✓ $20.7K
Mar 12, 2025 Mar 17, 2025 Walker Mark D CEO Sell 13.8 -34,634 -37.23% ✓ $27.7K
Mar 12, 2025 Mar 17, 2025 SMITH W KEITH President Sell 23.8 -34,558 -19.78% ✓ $27.7K
Mar 11, 2025 Mar 13, 2025 Walker Mark D CEO Sell 28.8 -11,302 -10.83% ✓ $10.4K
Jan 16, 2025 Jan 28, 2025 Locke Mistelle Director Sell 27.5 -1,773 -4.73% ✗ $2.3K
Jan 24, 2025 Jan 28, 2025 SMITH W KEITH President Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Diaz Diana P CFO Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Lowrey Maria Vilchez Chief Growth Officer Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Pillai Anu Chief Technology Officer Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Cohen Richard Director Neutral 52.5 - 0.00% ✗ -
Jan 24, 2025 Jan 28, 2025 Leatherberry Antoinette Renee Director Neutral 52.5 - 0.00% ✗ -
Dec 13, 2024 Jan 15, 2025 SMITH W KEITH President Neutral 27.5 -32,977 -15.88% ✗ -
Dec 13, 2024 Jan 15, 2025 Walker Mark D CEO Neutral 27.5 -32,977 -24.02% ✗ -
Dec 18, 2024 Dec 19, 2024 Leatherberry Antoinette Renee Director Sell 27.5 -7,038 -11.20% ✗ $6K
Dec 18, 2024 Dec 19, 2024 Locke Mistelle Director Sell 27.5 -7,048 -18.92% ✗ $6K
Dec 18, 2024 Dec 19, 2024 Cohen Richard Director Sell 27.5 -7,057 -11.21% ✗ $6K
Dec 13, 2024 Dec 17, 2024 Walker Mark D CEO Sell 26.3 -30,900 -18.37% ✗ $22.3K
Dec 10, 2024 Dec 12, 2024 Walker Mark D CEO Sell 26.3 -31,800 -15.90% ✗ $28.4K
Dec 9, 2024 Dec 11, 2024 Locke Mistelle Director Neutral 90.0 +24,615 194.83% ✗ -
Dec 9, 2024 Dec 11, 2024 Leatherberry Antoinette Renee Director Neutral 90.0 +24,615 64.38% ✗ -
Dec 9, 2024 Dec 11, 2024 Cohen Richard Director Neutral 52.5 - 0.00% ✗ -
Dec 3, 2024 Dec 5, 2024 Walker Mark D CEO Sell 26.3 -20,167 -9.16% ✗ $20.1K
Nov 27, 2024 Dec 2, 2024 Walker Mark D CEO Sell 26.3 -24,147 -9.88% ✗ $29.4K
Nov 22, 2024 Nov 26, 2024 Walker Mark D CEO Sell 26.3 -17,336 -6.63% ✗ $22.8K
Nov 19, 2024 Nov 21, 2024 Walker Mark D CEO Sell 27.5 -5,000 -1.88% ✗ $7.5K
Nov 15, 2024 Nov 19, 2024 SMITH W KEITH President Sell 52.5 -313 -0.15% ✗ $563.4
Nov 15, 2024 Nov 19, 2024 Walker Mark D CEO Sell 26.3 -10,641 -3.84% ✗ $18.4K
Oct 16, 2024 Oct 18, 2024 Diaz Diana P CFO Sell 27.5 -1,514 -15.28% ✗ $5.4K
Sep 12, 2024 Sep 13, 2024 Lowrey Maria Vilchez Chief Growth Officer Sell 27.5 -950 -6.13% ✗ $3.1K
Mar 20, 2024 Aug 27, 2024 Walker Mark D CEO Sell 20.0 -16,993 -6.03% ✗ $259K
Mar 20, 2024 Aug 27, 2024 SMITH W KEITH President Sell 20.0 -16,993 -7.99% ✗ $259K
Mar 20, 2024 Aug 27, 2024 Pillai Anu Chief Technology Officer Sell 27.5 -617 -4.94% ✗ $9.4K
Mar 20, 2024 Aug 27, 2024 Lowrey Maria Vilchez Chief Growth Officer Sell 27.5 -513 -4.24% ✗ $7.8K
Aug 22, 2024 Aug 26, 2024 Lowrey Maria Vilchez Chief Growth Officer Neutral 52.5 - 0.00% ✗ -
Jun 14, 2024 Jun 14, 2024 SMITH W KEITH President Sell 26.3 -7,989 -4.36% ✗ $21.1K
Jun 14, 2024 Jun 14, 2024 Pillai Anu Chief Technology Officer Sell 27.5 -1,822 -10.94% ✗ $4.8K
Jun 14, 2024 Jun 14, 2024 Walker Mark D CEO Sell 26.3 -7,989 -3.17% ✗ $21.1K
Jun 14, 2024 Jun 14, 2024 Leatherberry Antoinette Renee Director Sell 26.3 -2,890 -7.06% ✗ $14.8K
Jun 14, 2024 Jun 14, 2024 Locke Mistelle Director Sell 27.5 -1,098 -8.00% ✗ $5.7K
Jun 14, 2024 Jun 14, 2024 Cohen Richard Director Sell 26.3 -2,778 -6.78% ✗ $14.8K
Jun 10, 2024 Jun 12, 2024 Walker Mark D CEO Neutral 52.5 - 0.00% ✗ -
Jun 12, 2024 Jun 12, 2024 Locke Mistelle Director Neutral 52.5 - 0.00% ✗ -
Jun 10, 2024 Jun 12, 2024 Leatherberry Antoinette Renee Director Neutral 52.5 - 0.00% ✗ -
Jun 10, 2024 Jun 12, 2024 SMITH W KEITH President Neutral 52.5 - 0.00% ✗ -
Jun 10, 2024 Jun 12, 2024 Cohen Richard Director Neutral 52.5 - 0.00% ✗ -
Jun 10, 2024 Jun 12, 2024 Pillai Anu Chief Technology Officer Neutral 52.5 - 0.00% ✗ -
Mar 18, 2024 Mar 20, 2024 SMITH W KEITH President Sell 22.5 -5,803 -3.44% ✗ $167.5K
Mar 18, 2024 Mar 20, 2024 Pillai Anu Chief Technology Officer Sell 22.5 -2,961 -22.10% ✗ $85.5K
Mar 18, 2024 Mar 20, 2024 Lowrey Maria Vilchez Chief Growth Officer Sell 22.5 -2,780 -21.66% ✗ $80.3K
Mar 18, 2024 Mar 20, 2024 Walker Mark D CEO Sell 22.5 -5,803 -2.44% ✗ $167.5K
Mar 18, 2024 Mar 20, 2024 Diaz Diana P CFO Sell 26.3 -1,557 -29.65% ✗ $45K
Mar 11, 2024 Mar 13, 2024 Diaz Diana P CFO Neutral 90.0 +5,251 100.00% ✗ -
Mar 11, 2024 Mar 13, 2024 Lowrey Maria Vilchez Chief Growth Officer Neutral 90.0 +10,090 367.85% ✗ -
Mar 11, 2024 Mar 13, 2024 Walker Mark D CEO Neutral 90.0 +22,505 10.45% ✗ -
Mar 11, 2024 Mar 13, 2024 SMITH W KEITH President Neutral 90.0 +22,505 15.41% ✗ -
Mar 11, 2024 Mar 13, 2024 Pillai Anu Chief Technology Officer Neutral 90.0 +9,002 204.87% ✗ -