HARLEY-DAVIDSON, INC. (HOG)

Latest Insider Confidence Score

2026Q1

52.2
Bullish

Company insider confidence (by quarter)

2013Q4 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
ElectricSoul, LLC — 181,000,000 Sep 26, 2022
Harley-Davidson Motor Co Group, LLC — 181,000,000 Sep 26, 2022
Harley-Davidson, Inc. — 181,000,000 Sep 26, 2022
James Donald A Director 447,911.51 May 4, 2016
Levatich Matthew S CEO 358,864.19 Feb 7, 2020

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Feb 27, 2026 Mar 2, 2026 Masood Rafeh Director Buy 91.3 +2,775 58.98% ✗ $50K
Feb 25, 2026 Feb 26, 2026 FARLEY JR JAMES D Director Sell 22.5 -6,454 -28.48% ✗ $120.8K
Feb 13, 2026 Feb 26, 2026 Ryan Matthew A Chief Marketing & Tech. Off. Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Termaat Tori Chief Human Resources Officer Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Termaat Tori Chief Human Resources Officer Sell 86.3 +1,299 8.40% ✗ $25.3K
Feb 13, 2026 Feb 26, 2026 Starrs Artie CEO Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Root Jonathan R CFO Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Root Jonathan R CFO Sell 86.3 +1,979 6.17% ✗ $16.8K
Feb 13, 2026 Feb 26, 2026 Niketh Bryan Chief Operations Officer Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Krause Paul J Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Krause Paul J Chief Legal Officer Sell 86.3 +1,991 6.73% ✗ $36.1K
Feb 13, 2026 Feb 26, 2026 Koval Glen SVP Motorcycle Development Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Koval Glen SVP Motorcycle Development Sell 91.3 +1,545 12.51% ✗ $15.2K
Feb 13, 2026 Feb 26, 2026 Do Charles President Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 26, 2026 Beck Bryan Andrew Other Neutral 52.5 - 0.00% ✗ -
Feb 17, 2026 Feb 19, 2026 Termaat Tori Chief Human Resources Officer Sell 86.3 +1,299 8.38% ✗ $25.3K
Feb 17, 2026 Feb 19, 2026 Root Jonathan R CFO Sell 83.8 +1,979 4.21% ✗ $16.8K
Feb 17, 2026 Feb 19, 2026 Krause Paul J Chief Legal Officer Sell 86.3 +1,991 6.60% ✗ $36.1K
Feb 17, 2026 Feb 19, 2026 Koval Glen SVP Motorcycle Development Sell 91.3 +1,545 10.88% ✗ $15.2K
Feb 5, 2026 Feb 9, 2026 Termaat Tori Chief Human Resources Officer Sell 22.5 -2,999 -6.39% ✗ $60.7K
Feb 5, 2026 Feb 9, 2026 Root Jonathan R CFO Sell 22.5 -4,445 -4.15% ✗ $89.7K
Feb 5, 2026 Feb 9, 2026 Krause Paul J Chief Legal Officer Sell 22.5 -4,357 -4.86% ✗ $88.1K
Feb 5, 2026 Feb 9, 2026 Koval Glen SVP Motorcycle Development Sell 26.3 -2,338 -6.22% ✗ $47.2K
Feb 5, 2026 Feb 9, 2026 Do Charles President Sell 22.5 -2,508 -31.04% ✗ $50.5K
Feb 5, 2026 Feb 9, 2026 Beck Bryan Andrew Other Sell 26.3 -708 -19.73% ✗ $14.3K
Dec 8, 2025 Jan 14, 2026 Ryan Matthew A Chief Marketing & Tech. Off. Neutral 52.5 - 0.00% ✗ -
Jan 14, 2026 Ryan Matthew A Chief Marketing & Tech. Off. Neutral 52.5 - 0.00% ✗ -
Jan 14, 2026 Niketh Bryan Chief Operations Officer Neutral 52.5 - 0.00% ✗ -
Nov 20, 2025 Nov 24, 2025 Mansfield Luke Christopher Chief Commercial Officer Sell 20.0 -11,500 -47.91% ✗ $267K
Oct 31, 2025 Nov 12, 2025 Do Charles President Sell 42.5 -5,619 -96.85% ✗ $145K
Nov 5, 2025 Nov 7, 2025 Starrs Artie CEO Neutral 52.5 - 0.00% ✗ -
Oct 7, 2025 Starrs Artie CEO Neutral 52.5 - 0.00% ✗ -
Sep 24, 2025 Sep 26, 2025 Reintjes Matthew J Director Neutral 52.5 - 0.00% ✗ -
Sep 24, 2025 Sep 26, 2025 NOVA DANIEL J Director Neutral 90.0 +2,863 100.00% ✗ -
Sep 25, 2025 Reintjes Matthew J Director Neutral 52.5 - 0.00% ✗ -
Sep 25, 2025 NOVA DANIEL J Director Neutral 52.5 - 0.00% ✗ -
Aug 5, 2025 Aug 7, 2025 Masood Rafeh Director Buy 91.3 +2,068 78.42% ✗ $49.8K
Jul 10, 2025 Beck Bryan Andrew Other Neutral 52.5 - 0.00% ✗ -
May 16, 2025 May 20, 2025 Sylvester Maryrose Director Neutral 52.5 - 0.00% ✗ -
May 16, 2025 May 20, 2025 Golston Allan C. Director Neutral 52.5 - 0.00% ✗ -
May 16, 2025 May 20, 2025 FARLEY JR JAMES D Director Neutral 52.5 - 0.00% ✗ -
May 16, 2025 May 20, 2025 Alstead Troy Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Sylvester Maryrose Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Masood Rafeh Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 LINEBARGER NORMAN THOMAS Director Neutral 90.0 +4,415 17.91% ✗ -
May 14, 2025 May 16, 2025 LEVINSON SARA L Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Golston Allan C. Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Flees Lori Ann Director Neutral 90.0 +2,208 44.16% ✗ -
May 14, 2025 May 16, 2025 FARLEY JR JAMES D Director Neutral 52.5 - 0.00% ✗ -
May 14, 2025 May 16, 2025 Alstead Troy Director Neutral 52.5 - 0.00% ✗ -
May 16, 2025 Flees Lori Ann Director Neutral 52.5 - 0.00% ✗ -
Feb 13, 2025 Feb 18, 2025 Mansfield Luke Christopher Chief Commercial Officer Sell 22.5 -3,400 -12.61% ✗ $88.3K
Feb 9, 2025 Feb 11, 2025 ZEITZ JOCHEN CEO Sell 20.0 -19,438 -2.88% ✗ $521.3K
Feb 9, 2025 Feb 11, 2025 Termaat Tori Chief Human Resources Officer Sell 26.3 -1,034 -3.99% ✗ $27.7K
Feb 9, 2025 Feb 11, 2025 Root Jonathan R CFO Sell 26.3 -732 -1.65% ✗ $19.6K
Feb 9, 2025 Feb 11, 2025 Mansfield Luke Christopher Chief Commercial Officer Sell 26.3 -752 -1.40% ✗ $20.2K
Feb 9, 2025 Feb 11, 2025 Krishnan Jagdish Chief Digital Officer Sell 26.3 -1,193 -2.13% ✗ $32K
Feb 9, 2025 Feb 11, 2025 Krause Paul J Chief Legal Officer Sell 26.3 -1,529 -2.98% ✗ $41K
Feb 9, 2025 Feb 11, 2025 Koval Glen SVP Motorcycle Development Sell 26.3 -1,020 -5.91% ✗ $27.4K
Feb 9, 2025 Feb 11, 2025 KORNETZKE MARK R Other Sell 26.3 -698 -4.57% ✗ $18.7K
Feb 6, 2025 Feb 10, 2025 ZEITZ JOCHEN CEO Neutral 52.5 - 0.00% ✗ -
Feb 6, 2025 Feb 10, 2025 Termaat Tori Chief Human Resources Officer Sell 95.0 +2,242 24.05% ✗ $61.7K
Feb 6, 2025 Feb 10, 2025 Root Jonathan R CFO Sell 91.3 +3,735 22.37% ✗ $41.8K
Feb 6, 2025 Feb 10, 2025 Mansfield Luke Christopher Chief Commercial Officer Sell 91.3 +3,260 14.75% ✗ $46.1K
Feb 6, 2025 Feb 10, 2025 Krishnan Jagdish Chief Digital Officer Sell 95.0 +5,774 29.54% ✗ $67.2K
Feb 6, 2025 Feb 10, 2025 Krause Paul J Chief Legal Officer Sell 95.0 +3,464 17.22% ✗ $87.3K
Feb 6, 2025 Feb 10, 2025 Koval Glen SVP Motorcycle Development Neutral 52.5 - 0.00% ✗ -
Feb 6, 2025 Feb 10, 2025 KORNETZKE MARK R Other Neutral 52.5 - 0.00% ✗ -
Feb 6, 2025 Feb 10, 2025 Do Charles President Neutral 52.5 - 0.00% ✗ -
Feb 5, 2025 Feb 7, 2025 ZEITZ JOCHEN CEO Sell 20.0 -23,345 -3.57% ✗ $626.1K
Feb 5, 2025 Feb 7, 2025 Termaat Tori Chief Human Resources Officer Sell 26.3 -793 -7.81% ✗ $21.3K
Feb 5, 2025 Feb 7, 2025 Root Jonathan R CFO Sell 26.3 -1,097 -3.40% ✗ $29.4K
Feb 5, 2025 Feb 7, 2025 Mansfield Luke Christopher Chief Commercial Officer Sell 26.3 -775 -3.32% ✗ $20.8K
Feb 5, 2025 Feb 7, 2025 Krishnan Jagdish Chief Digital Officer Sell 26.3 -1,113 -5.39% ✗ $29.9K
Feb 5, 2025 Feb 7, 2025 Krause Paul J Chief Legal Officer Sell 26.3 -1,174 -5.37% ✗ $31.5K
Feb 5, 2025 Feb 7, 2025 Koval Glen SVP Motorcycle Development Sell 26.3 -510 -5.66% ✗ $13.7K
Feb 5, 2025 Feb 7, 2025 KORNETZKE MARK R Other Sell 26.3 -683 -7.05% ✗ $18.3K
Feb 5, 2025 Feb 7, 2025 Do Charles President Sell 26.3 -570 -33.20% ✗ $15.3K
Nov 28, 2024 Dec 2, 2024 ZEITZ JOCHEN CEO Neutral 27.5 -27,346 -4.43% ✗ -
Oct 30, 2024 Nov 1, 2024 Sylvester Maryrose Director Sell 22.5 -4,278 -19.48% ✗ $138K
May 17, 2024 May 21, 2024 Alstead Troy Director Neutral 52.5 - 0.00% ✗ -
May 17, 2024 May 21, 2024 FARLEY JR JAMES D Director Neutral 52.5 - 0.00% ✗ -
May 17, 2024 May 21, 2024 LINEBARGER NORMAN THOMAS Director Neutral 52.5 - 0.00% ✗ -
May 17, 2024 May 21, 2024 Golston Allan C. Director Neutral 52.5 - 0.00% ✗ -
May 17, 2024 May 21, 2024 Sylvester Maryrose Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 Alstead Troy Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 Sylvester Maryrose Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 LEVINSON SARA L Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 FARLEY JR JAMES D Director Neutral 90.0 +1,624 13.06% ✗ -
May 16, 2024 May 20, 2024 Golston Allan C. Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 LINEBARGER NORMAN THOMAS Director Neutral 52.5 - 0.00% ✗ -
May 16, 2024 May 20, 2024 Masood Rafeh Director Neutral 52.5 - 0.00% ✗ -
Aug 17, 2023 May 20, 2024 Sylvester Maryrose Director Neutral 27.5 -1,321 -7.00% ✗ -
Feb 21, 2024 Mansfield Luke Christopher Chief Commercial Officer Neutral 52.5 - 0.00% ✗ -
Feb 9, 2024 Feb 12, 2024 Root Jonathan R CFO Sell 26.3 -731 -1.69% ✗ $26.9K
Feb 9, 2024 Feb 12, 2024 Koval Glen VP Motorcycle Development Sell 26.3 -940 -6.84% ✗ $34.6K
Feb 9, 2024 Feb 12, 2024 Termaat Tori Chief Human Resources Officer Sell 26.3 -820 -4.72% ✗ $30.2K
Feb 9, 2024 Feb 12, 2024 Krause Paul J VP, Chief Legal Officer Sell 26.3 -1,041 -2.69% ✗ $38.4K
Feb 9, 2024 Feb 12, 2024 Krishnan Jagdish Chief Digital Officer Sell 26.3 -1,192 -3.42% ✗ $43.9K
Feb 9, 2024 Feb 12, 2024 KORNETZKE MARK R Other Sell 26.3 -876 -6.85% ✗ $32.3K