ServiceNow, Inc. (NOW)

Latest Insider Confidence Score

2026Q1

34.8
Bearish

Company insider confidence (by quarter)

2021Q4 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Miller Jeffrey A Director 42,920 Nov 12, 2024
Luddy Frederic B Director 30,919 Nov 14, 2025
Bedi Christopher Chief Digital Information Ofc 15,892 Jun 7, 2024
Mastantuono Gina CFO 12,643 Dec 2, 2025
Chamberlain Paul Edward Director 9,586 Dec 2, 2025

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Feb 27, 2026 Mar 2, 2026 McDermott William R CEO Buy 100.0 +28,682 18.63% ✓ $3M
Feb 23, 2026 Feb 25, 2026 Fipps Paul President Sell 10.0 -3,696 -31.44% ✓ $376.1K
Feb 17, 2026 Feb 19, 2026 Zavery Amit COO Neutral 52.5 - 0.00% ✗ -
Feb 17, 2026 Feb 19, 2026 Fontaine Danielle Principal Accounting Officer Sell 46.3 -199 -2.27% ✗ $21.1K
Feb 17, 2026 Feb 19, 2026 Nowbar Hossein Pres. & Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Feb 17, 2026 Feb 19, 2026 Fipps Paul President Sell 18.8 -13,678 -17.52% ✓ $1.4M
Feb 17, 2026 Feb 19, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 37.5 -14,299 -18.34% ✗ $1.5M
Feb 17, 2026 Feb 19, 2026 McDermott William R CEO Sell 36.3 -64,511 -21.91% ✗ $6.8M
Feb 17, 2026 Feb 19, 2026 Mastantuono Gina CFO Sell 37.5 -24,727 -12.51% ✗ $2.6M
Feb 17, 2026 Feb 19, 2026 McBride Kevin Thomas Former Principal Acctg Officer Sell 40.0 -2,673 -4.25% ✗ $283.1K
Feb 19, 2026 Fontaine Danielle Principal Accounting Officer Neutral 52.5 - 0.00% ✗ -
Feb 13, 2026 Feb 18, 2026 Fipps Paul President Sell 40.0 -4,568 -14.68% ✗ $489.1K
Feb 13, 2026 Feb 18, 2026 McBride Kevin Thomas Former Principal Acctg Officer Sell 42.5 -817 -1.48% ✗ $87.5K
Feb 13, 2026 Feb 18, 2026 McDermott William R CEO Sell 40.0 -3,112 -3.06% ✗ $333.2K
Feb 13, 2026 Feb 18, 2026 Nowbar Hossein Pres. & Chief Legal Officer Sell 42.5 -696 -24.37% ✗ $74.5K
Feb 13, 2026 Feb 18, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 42.5 -761 -2.98% ✗ $81.5K
Feb 13, 2026 Feb 18, 2026 Fipps Paul President Sell 42.5 -822 -5.59% ✗ $88K
Feb 13, 2026 Feb 18, 2026 Mastantuono Gina CFO Sell 42.5 -1,168 -1.52% ✗ $125.1K
Feb 13, 2026 Feb 18, 2026 Zavery Amit COO Sell 42.5 -1,555 -2.26% ✗ $166.5K
Feb 13, 2026 Feb 13, 2026 McBride Kevin Thomas Principal Accounting Officer Sell 33.8 -1,400 -5.05% ✓ $148K
Feb 12, 2026 Feb 13, 2026 McDermott William R CEO Sell 42.5 -1,495 -1.54% ✗ $154.4K
Feb 12, 2026 Feb 13, 2026 Fipps Paul President Sell 47.5 -64 -1.05% ✗ $6.6K
Feb 12, 2026 Feb 13, 2026 Chamberlain Paul Edward Director Sell 38.8 -1,500 -3.13% ✓ $151.8K
Feb 12, 2026 Feb 13, 2026 Mastantuono Gina CFO Sell 45.0 -613 -0.82% ✗ $63.3K
Feb 12, 2026 Feb 13, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 46.3 -386 -1.58% ✗ $39.9K
Feb 12, 2026 Nowbar Hossein Pres. & Chief Legal Officer Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 McDermott William R CEO Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 McBride Kevin Thomas Principal Accounting Officer Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 Tzitzon Nicholas Chair Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 Mastantuono Gina CFO Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 Fipps Paul President Neutral 52.5 - 0.00% ✗ -
Feb 9, 2026 Feb 11, 2026 ELMER RUSSELL S Other Neutral 52.5 - 0.00% ✗ -
Feb 6, 2026 Feb 10, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 40.0 -6,045 -11.58% ✗ $609K
Feb 6, 2026 Feb 10, 2026 Tzitzon Nicholas Chair Sell 40.0 -3,990 -8.11% ✗ $402K
Feb 6, 2026 Feb 10, 2026 Mastantuono Gina CFO Sell 40.0 -9,468 -6.11% ✗ $953.8K
Feb 6, 2026 Feb 10, 2026 McBride Kevin Thomas Principal Accounting Officer Sell 42.5 -1,089 -1.32% ✗ $109.7K
Feb 6, 2026 Feb 10, 2026 Zavery Amit COO Sell 37.5 -18,950 -13.03% ✗ $1.9M
Feb 6, 2026 Feb 10, 2026 McDermott William R CEO Sell 37.5 -22,739 -12.53% ✗ $2.3M
Feb 6, 2026 Feb 10, 2026 Fipps Paul President Sell 42.5 -1,116 -4.74% ✗ $112.4K
Feb 6, 2026 Feb 10, 2026 ELMER RUSSELL S Other Sell 40.0 -4,386 -7.19% ✗ $441.8K
Feb 3, 2026 Feb 5, 2026 Mastantuono Gina CFO Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 Fipps Paul President Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 Tzitzon Nicholas Chair Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 McDermott William R CEO Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 ELMER RUSSELL S General Counsel Neutral 52.5 - 0.00% ✗ -
Feb 3, 2026 Feb 5, 2026 Zavery Amit COO Neutral 52.5 - 0.00% ✗ -
Dec 5, 2025 Dec 9, 2025 Mastantuono Gina CFO Sell 35.0 -415 -3.28% ✓ $352.8K
Nov 28, 2025 Dec 2, 2025 Jackson Lawrence Director Sell 22.5 -265 -45.07% ✗ $214.7K
Nov 28, 2025 Dec 2, 2025 Chamberlain Paul Edward Director Sell 37.5 -300 -3.03% ✓ $242.4K
Nov 28, 2025 Dec 2, 2025 Mastantuono Gina CFO Sell 35.0 -417 -3.19% ✓ $336.9K
Nov 17, 2025 Nov 19, 2025 Fipps Paul President Sell 40.0 -357 -13.98% ✗ $292.8K
Nov 17, 2025 Nov 19, 2025 McBride Kevin Thomas Principal Accounting Officer Sell 51.3 -23 -0.45% ✗ $19.2K
Nov 17, 2025 Nov 19, 2025 ELMER RUSSELL S General Counsel Sell 41.3 -287 -2.15% ✓ $240.4K
Nov 17, 2025 Nov 19, 2025 Tzitzon Nicholas Chair Sell 17.5 -603 -16.74% ✓ $499.4K
Nov 17, 2025 Nov 19, 2025 Mastantuono Gina CFO Sell 42.5 -172 -1.30% ✗ $143.8K
Nov 17, 2025 Nov 19, 2025 McDermott William R CEO Sell 40.0 -448 -3.20% ✗ $374.4K
Nov 17, 2025 Nov 19, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 35.0 -339 -3.56% ✓ $284.1K
Nov 14, 2025 Nov 18, 2025 Zavery Amit COO Sell 40.0 -338 -3.73% ✗ $287.4K
Nov 14, 2025 Nov 18, 2025 ELMER RUSSELL S General Counsel Sell 42.5 -129 -2.82% ✗ $109.7K
Nov 14, 2025 Nov 18, 2025 Mastantuono Gina CFO Sell 42.5 -253 -1.92% ✗ $215.2K
Nov 14, 2025 Nov 18, 2025 Fipps Paul President Sell 42.5 -165 -10.48% ✗ $140.3K
Nov 14, 2025 Nov 18, 2025 Tzitzon Nicholas Chair Sell 42.5 -145 -4.05% ✗ $123.3K
Nov 14, 2025 Nov 18, 2025 McDermott William R CEO Sell 40.0 -675 -4.88% ✗ $574K
Nov 14, 2025 Nov 18, 2025 McBride Kevin Thomas Principal Accounting Officer Sell 38.8 -310 -2.97% ✓ $261.4K
Nov 14, 2025 Nov 18, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 42.5 -153 -4.60% ✗ $130.1K
Nov 12, 2025 Nov 14, 2025 Fipps Paul President Sell 46.3 -17 -3.13% ✗ $14.7K
Nov 12, 2025 Nov 14, 2025 McDermott William R CEO Sell 40.0 -323 -2.50% ✗ $279.1K
Nov 12, 2025 Nov 14, 2025 ELMER RUSSELL S General Counsel Sell 37.5 -136 -3.04% ✓ $116.8K
Nov 13, 2025 Nov 14, 2025 LUDDY FREDERIC B Director Neutral 27.5 -3,515 -2.23% ✗ -
Nov 12, 2025 Nov 14, 2025 Tzitzon Nicholas Chair Sell 46.3 -56 -1.68% ✗ $48.4K
Nov 12, 2025 Nov 14, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 37.5 -136 -4.30% ✓ $116.7K
Nov 12, 2025 Nov 14, 2025 Mastantuono Gina CFO Sell 45.0 -123 -0.96% ✗ $106.3K
Nov 7, 2025 Nov 12, 2025 Fipps Paul President Sell 46.3 -32 -3.11% ✗ $27.6K
Nov 7, 2025 Nov 12, 2025 Mastantuono Gina CFO Sell 40.0 -425 -3.26% ✗ $366.3K
Nov 7, 2025 Nov 12, 2025 McBride Kevin Thomas Principal Accounting Officer Sell 42.5 -254 -2.36% ✗ $218.9K
Nov 7, 2025 Nov 12, 2025 McDermott William R CEO Sell 40.0 -943 -7.12% ✗ $812.7K
Nov 7, 2025 Nov 12, 2025 Zavery Amit COO Sell 37.5 -2,181 -20.55% ✗ $1.9M
Nov 7, 2025 Nov 12, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 22.5 -526 -14.80% ✓ $453.9K
Nov 7, 2025 Nov 12, 2025 ELMER RUSSELL S General Counsel Sell 26.3 -415 -8.74% ✓ $358.1K
Nov 7, 2025 Nov 12, 2025 Tzitzon Nicholas Chair Sell 42.5 -212 -6.17% ✗ $182.7K
Aug 29, 2025 Sep 2, 2025 Sands Anita M Director Sell 17.5 -1,097 -10.54% ✗ $1M
Aug 28, 2025 Sep 2, 2025 McDermott William R CEO Sell 3.8 -5,825 -33.63% ✓ $5.3M
Aug 20, 2025 Aug 21, 2025 Fipps Paul President Sell 17.5 -1,452 -76.08% ✗ $1.3M
Aug 19, 2025 Aug 21, 2025 McDermott William R CEO Sell 23.8 -1,585 -8.38% ✓ $1.4M
Aug 20, 2025 Aug 21, 2025 ELMER RUSSELL S General Counsel Sell 5.0 -1,698 -28.16% ✓ $1.5M
Aug 15, 2025 Aug 19, 2025 ELMER RUSSELL S General Counsel Sell 37.5 -1,553 -8.03% ✗ $1.3M
Aug 15, 2025 Aug 19, 2025 Fipps Paul President Sell 40.0 -596 -6.50% ✗ $516.9K
Aug 15, 2025 Aug 19, 2025 McBride Kevin Thomas Principal Accounting Officer Sell 35.0 -645 -3.17% ✓ $555K
Aug 15, 2025 Aug 19, 2025 McDermott William R CEO Sell 36.3 -7,351 -13.93% ✗ $6.4M
Aug 15, 2025 Aug 19, 2025 Zavery Amit COO Sell 40.0 -338 -4.90% ✗ $293.1K
Aug 15, 2025 Aug 19, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 15.0 -3,195 -16.30% ✓ $2.8M
Aug 15, 2025 Aug 19, 2025 Mastantuono Gina CFO Sell 23.8 -4,576 -7.86% ✓ $4M
Aug 15, 2025 Aug 19, 2025 Tzitzon Nicholas Chair Sell 15.0 -3,066 -15.46% ✓ $2.7M
Aug 14, 2025 Aug 18, 2025 Chamberlain Paul Edward Director Sell 38.8 -300 -2.95% ✓ $258K
Aug 12, 2025 Aug 14, 2025 Mastantuono Gina CFO Sell 45.0 -207 -1.76% ✓ $177.3K
Aug 12, 2025 Aug 14, 2025 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 37.5 -137 -4.33% ✓ $117.4K
Aug 12, 2025 Aug 14, 2025 Tzitzon Nicholas Chair Sell 46.3 -56 -1.68% ✗ $47.8K
Aug 12, 2025 Aug 14, 2025 McDermott William R CEO Sell 40.0 -323 -2.50% ✗ $275.7K