Vital Farms, Inc. (VITL)

Latest Insider Confidence Score

2026Q1

47.1
Bearish

Company insider confidence (by quarter)

2020Q3 2026Q1

Largest shareholders

Insider Role (last 12 mo) Shares held Filed at
Ohayer Matthew Chair 6,816,190 Dec 3, 2025
Diez-Canseco Russell CEO 666,418 Nov 19, 2025
Jones Jason L. 10% Owner 121,246 Aug 5, 2020
Khoury Karl Director 114,789 Aug 15, 2025
Pappas Peter Nicholas President 65,460 Dec 2, 2025

Recent buy/sell transactions

Exec date Filing date Insider Role Signal Confidence Shares % of shares Under plan? Amount (USD)
Mar 4, 2026 Mar 6, 2026 Pappas Peter Nicholas President Sell 91.3 +18,539 28.32% ✗ $20.7K
Mar 5, 2026 Mar 6, 2026 OHAYER MATTHEW 10% Owner Neutral 55.0 +5,530 0.08% ✗ -
Mar 4, 2026 Mar 6, 2026 Wrede Thilo CFO Sell 91.3 +23,369 40.61% ✗ $35.9K
Mar 4, 2026 Mar 6, 2026 Van Hoven Reena Chauhan Chief People Officer Sell 91.3 +12,820 119.09% ✗ $17.4K
Mar 4, 2026 Mar 6, 2026 McKeon Kathryn CMO and GM, Butter Sell 91.3 +14,400 38.01% ✗ $15.9K
Mar 4, 2026 Mar 6, 2026 Bal Joanne CLO, Secy. & Head of Impact Sell 91.3 +14,400 33.04% ✗ $15.9K
Mar 4, 2026 Mar 6, 2026 Diez-Canseco Russell CEO Sell 95.0 +72,560 11.17% ✗ $58K
Mar 4, 2026 Mar 6, 2026 Holland Joseph Michael Chief Supply Chain Officer Sell 91.3 +14,215 124.14% ✗ $19.7K
Mar 4, 2026 Mar 6, 2026 Coon Stephanie Chief Strategy Officer Sell 91.3 +12,930 28.08% ✗ $15.1K
Mar 2, 2026 Mar 4, 2026 Cyr William B. Director Buy 95.0 +4,750 156.04% ✗ $98.3K
Mar 2, 2026 Mar 4, 2026 OHAYER MATTHEW 10% Owner Sell 48.8 -20,000 -0.30% ✓ $406.6K
Feb 2, 2026 Feb 4, 2026 OHAYER MATTHEW Chair Sell 48.8 -20,000 -0.30% ✓ $558.1K
Mar 13, 2025 Jan 27, 2026 McKeon Kathryn CMO and GM, Butter Sell 46.3 -1,046 -2.05% ✗ $30.7K
Mar 13, 2025 Jan 27, 2026 Coon Stephanie SVP STRATEGY Sell 46.3 -1,328 -2.35% ✗ $38.9K
Mar 17, 2025 Jan 27, 2026 Wrede Thilo CFO Sell 42.5 -4,716 -7.67% ✗ $149K
Mar 10, 2025 Jan 27, 2026 McKeon Kathryn CMO and GM, Butter Sell 42.5 -3,194 -5.90% ✗ $101.6K
Mar 10, 2025 Jan 27, 2026 Coon Stephanie SVP STRATEGY Sell 42.5 -3,836 -6.35% ✗ $122.1K
Jan 2, 2026 Jan 6, 2026 OHAYER MATTHEW Chair Sell 48.8 -25,000 -0.37% ✓ $771.3K
Dec 15, 2025 Dec 17, 2025 OHAYER MATTHEW Chair Sell 51.3 -5,000 -0.07% ✓ $176.3K
Dec 15, 2025 Dec 17, 2025 Diez-Canseco Russell CEO Sell 38.8 -16,734 -2.51% ✓ $586.5K
Dec 1, 2025 Dec 3, 2025 OHAYER MATTHEW Chair Sell 46.3 -25,000 -0.37% ✓ $829.2K
Nov 28, 2025 Dec 2, 2025 Pappas Peter Nicholas President Sell 52.5 -261 -0.40% ✗ $8.5K
Nov 24, 2025 Nov 26, 2025 OHAYER MATTHEW Chair Sell 51.3 -880 -0.01% ✗ $27K
Nov 17, 2025 Nov 19, 2025 Pappas Peter Nicholas President Neutral 60.0 +291 0.44% ✗ -
Nov 17, 2025 Nov 19, 2025 Wrede Thilo CFO Neutral 60.0 +281 0.48% ✗ -
Nov 17, 2025 Nov 19, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Neutral 67.5 +258 0.60% ✗ -
Nov 17, 2025 Nov 19, 2025 Diez-Canseco Russell CEO Neutral 47.5 +309 0.05% ✗ -
Nov 17, 2025 Nov 19, 2025 Coon Stephanie SVP STRATEGY Neutral 67.5 +401 0.88% ✗ -
Nov 3, 2025 Nov 5, 2025 OHAYER MATTHEW Chair Sell 46.3 -30,000 -0.42% ✓ $986.9K
Oct 8, 2025 Oct 10, 2025 Diez-Canseco Russell CEO Sell 42.5 -9,667 -1.43% ✓ $429.1K
Oct 1, 2025 Oct 3, 2025 OHAYER MATTHEW Chair Sell 43.8 -35,000 -0.49% ✓ $1.4M
Sep 16, 2025 Sep 18, 2025 Van Hoven Reena Chauhan Chief People Officer Sell 46.3 -344 -3.10% ✗ $16.2K
Sep 10, 2025 Sep 12, 2025 Diez-Canseco Russell CEO Sell 35.0 -26,700 -3.80% ✓ $790.3K
Sep 4, 2025 Sep 8, 2025 OHAYER MATTHEW Chair Sell 16.3 -100,000 -1.37% ✗ $5.1M
Sep 2, 2025 Sep 4, 2025 Holland Joseph Michael Chief Supply Chain Officer Sell 46.3 -412 -3.47% ✗ $21.4K
Aug 29, 2025 Sep 3, 2025 OHAYER MATTHEW Chair Sell 30.0 -245,000 -3.25% ✓ $12.7M
Aug 22, 2025 Aug 26, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Sell 22.5 -4,796 -9.97% ✗ $244.4K
Aug 21, 2025 Aug 25, 2025 OHAYER MATTHEW Chair Sell 51.3 -4,200 -0.06% ✓ $211.1K
Aug 19, 2025 Aug 21, 2025 OHAYER MATTHEW Chair Sell 57.5 -800 -0.01% ✓ $40.2K
Aug 15, 2025 Aug 19, 2025 McKeon Kathryn CMO and GM, Butter Sell 5.0 -33,447 -30.83% ✓ $1.6M
Aug 15, 2025 Aug 19, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Sell 20.0 -9,999 -17.20% ✗ $477K
Aug 14, 2025 Aug 18, 2025 Post Denny Marie Director Sell 20.0 -6,086 -27.17% ✗ $290.6K
Aug 14, 2025 Aug 18, 2025 Wrede Thilo CFO Sell 32.5 -3,393 -5.46% ✓ $161.5K
Aug 13, 2025 Aug 15, 2025 Khoury Karl Director Sell 20.0 -20,000 -14.84% ✗ $952.6K
Aug 12, 2025 Aug 14, 2025 Diez-Canseco Russell CEO Sell 38.8 -16,700 -2.32% ✓ $770K
Aug 12, 2025 Aug 14, 2025 Coon Stephanie SVP STRATEGY Sell 20.0 -10,005 -17.94% ✗ $461.7K
Aug 11, 2025 Aug 13, 2025 Pappas Peter Nicholas President Sell 22.5 -2,811 -4.12% ✗ $127.5K
Aug 11, 2025 Aug 13, 2025 Wrede Thilo CFO Sell 41.3 -1,200 -2.14% ✓ $54.7K
Aug 7, 2025 Aug 11, 2025 OHAYER MATTHEW Chair Sell 47.5 -10,000 -0.13% ✓ $427.8K
Aug 1, 2025 Aug 5, 2025 OHAYER MATTHEW Chair Sell 43.8 -30,000 -0.40% ✓ $1.1M
Jul 23, 2025 Jul 25, 2025 OHAYER MATTHEW Chair Sell 51.3 -5,000 -0.07% ✓ $201.7K
Jul 11, 2025 Jul 15, 2025 Wrede Thilo CFO Sell 45.0 -1,200 -2.09% ✓ $46.8K
Jul 11, 2025 Jul 15, 2025 OHAYER MATTHEW Chair Neutral 52.5 - 0.00% ✗ -
Jul 1, 2025 Jul 3, 2025 OHAYER MATTHEW Chair Sell 43.8 -30,000 -0.39% ✓ $1.2M
Jul 1, 2025 Jul 3, 2025 Cyr William B. Director Neutral 90.0 +3,044 100.00% ✗ -
Jul 3, 2025 Cyr William B. Director Neutral 52.5 - 0.00% ✗ -
Jun 13, 2025 Jun 17, 2025 OHAYER MATTHEW Chair Sell 46.3 -30,000 -0.39% ✓ $951.8K
Jun 12, 2025 Jun 16, 2025 Wrede Thilo CFO Sell 45.0 -1,200 -2.06% ✓ $38.3K
Jun 11, 2025 Jun 13, 2025 Post Denny Marie Director Neutral 90.0 +3,423 18.04% ✗ -
Jun 11, 2025 Jun 13, 2025 Kennedy Kelly J. Director Neutral 90.0 +3,423 20.13% ✗ -
Jun 11, 2025 Jun 13, 2025 Khoury Karl Director Neutral 82.5 +3,423 2.61% ✗ -
Jun 11, 2025 Jun 13, 2025 Flanagan Glenda J Director Neutral 90.0 +3,423 12.24% ✗ -
Jun 11, 2025 Jun 13, 2025 Ruiz Gisel Director Neutral 85.0 +3,423 9.26% ✗ -
Jun 11, 2025 Jun 13, 2025 Amoo-Gottfried Kofi Owusu Director Neutral 90.0 +3,423 13.55% ✗ -
May 22, 2025 May 27, 2025 Diez-Canseco Russell CEO Neutral 77.5 +7,806 1.10% ✗ -
May 19, 2025 May 21, 2025 OHAYER MATTHEW Chair Sell 46.3 -24,000 -0.31% ✓ $862.6K
May 12, 2025 May 14, 2025 Diez-Canseco Russell CEO Sell 27.5 -45,143 -5.97% ✓ $1.5M
Apr 21, 2025 Apr 23, 2025 OHAYER MATTHEW Chair Sell 46.3 -24,000 -0.31% ✓ $784.3K
Apr 14, 2025 Apr 16, 2025 Diez-Canseco Russell CEO Sell 27.5 -45,124 -6.03% ✓ $1.5M
Mar 24, 2025 Mar 26, 2025 OHAYER MATTHEW Chair Sell 53.8 -4,000 -0.05% ✓ $125.6K
Mar 19, 2025 Mar 21, 2025 OHAYER MATTHEW Chair Sell 47.5 -20,000 -0.23% ✓ $589.2K
Mar 17, 2025 Mar 19, 2025 Wrede Thilo CFO Sell 42.5 -3,192 -5.19% ✗ $100.8K
Mar 14, 2025 Mar 18, 2025 Khoury Karl Director Sell 20.0 -10,839 -7.62% ✗ $336.2K
Mar 13, 2025 Mar 17, 2025 McKeon Kathryn CMO and GM, Butter Sell 46.3 -1,500 -2.94% ✗ $44K
Mar 13, 2025 Mar 17, 2025 Pappas Peter Nicholas President Sell 46.3 -1,500 -2.17% ✗ $44K
Mar 13, 2025 Mar 17, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Sell 42.5 -1,714 -2.88% ✗ $50.3K
Mar 13, 2025 Mar 17, 2025 Coon Stephanie SVP STRATEGY Sell 46.3 -1,500 -2.64% ✗ $44K
Mar 12, 2025 Mar 14, 2025 Diez-Canseco Russell CEO Sell 27.5 -50,170 -6.72% ✓ $1.6M
Mar 11, 2025 Mar 13, 2025 Wrede Thilo CFO Sell 42.5 -2,240 -3.51% ✗ $70.8K
Mar 10, 2025 Mar 12, 2025 Diez-Canseco Russell CEO Sell 40.0 -15,775 -2.22% ✗ $499.9K
Mar 10, 2025 Mar 12, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Sell 42.5 -7,683 -11.42% ✗ $245K
Mar 10, 2025 Mar 12, 2025 Coon Stephanie SVP STRATEGY Sell 42.5 -3,526 -5.83% ✗ $112.3K
Mar 10, 2025 Mar 12, 2025 Pappas Peter Nicholas President Sell 42.5 -6,975 -9.15% ✗ $222.5K
Mar 10, 2025 Mar 12, 2025 McKeon Kathryn CMO and GM, Butter Sell 42.5 -3,109 -5.74% ✗ $98.9K
Mar 3, 2025 Mar 5, 2025 Van Hoven Reena Chauhan Chief People Officer Neutral 90.0 +7,528 210.22% ✗ -
Mar 3, 2025 Mar 5, 2025 Holland Joseph Michael Chief People Officer Neutral 90.0 +7,528 210.22% ✗ -
Mar 3, 2025 Mar 5, 2025 Coon Stephanie SVP STRATEGY Neutral 90.0 +7,528 14.22% ✗ -
Mar 3, 2025 Mar 5, 2025 Holland Joseph Michael Chief Supply Chain Officer Neutral 90.0 +7,924 201.17% ✗ -
Mar 3, 2025 Mar 5, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Neutral 90.0 +7,924 13.35% ✗ -
Mar 3, 2025 Mar 5, 2025 Pappas Peter Nicholas President Neutral 90.0 +10,301 15.63% ✗ -
Mar 3, 2025 Mar 5, 2025 Diez-Canseco Russell CEO Neutral 85.0 +34,073 5.04% ✗ -
Mar 3, 2025 Mar 5, 2025 Wrede Thilo CFO Neutral 90.0 +14,659 29.86% ✗ -
Mar 3, 2025 Mar 5, 2025 McKeon Kathryn CMO and GM, Butter Neutral 90.0 +7,924 17.15% ✗ -
Feb 19, 2025 Feb 21, 2025 OHAYER MATTHEW Chair Sell 46.3 -24,000 -0.27% ✓ $838.6K
Feb 12, 2025 Feb 14, 2025 Diez-Canseco Russell CEO Sell 27.5 -44,970 -6.24% ✓ $1.6M
Jan 21, 2025 Jan 23, 2025 OHAYER MATTHEW Chair Sell 43.8 -24,000 -0.27% ✓ $1M
Jan 17, 2025 Jan 22, 2025 McKeon Kathryn CMO and GM, Butter Sell 12.5 -12,300 -21.02% ✓ $541.8K
Jan 17, 2025 Jan 22, 2025 Bal Joanne GC, SEC. AND HEAD OF IMPACT Sell 5.0 -28,246 -32.24% ✓ $1.3M
Jan 13, 2025 Jan 15, 2025 McKeon Kathryn CHIEF MARKETING OFFICER Sell 12.5 -12,300 -21.02% ✓ $517.6K
Jan 13, 2025 Jan 15, 2025 Diez-Canseco Russell CEO Sell 27.5 -44,628 -6.26% ✓ $1.9M